I write and manage marketing content aimed at capturing new leads and converting them through the sales funnel.
WEBSITE
Write content for top-level landing pages for Gordon College, blending SEO best practices with compelling narrative that embodies the updated brand messaging, with the goal of increasing initial discoverability and prompting action.
DIGITAL ADS
Manage digital ad strategy and messaging for Gordon College. This is a sampling from ad campaigns, embodying the updated brand, targeted at high school students and parents of high school students.
Led an overhaul of email communications for Gordon College to align with best practices and the updated StoryBrand-inspired message framework. This sampling is part of a sales cycle triggered by customer actions.
BLOG/SEO
Produced 1,000+ word blog posts for Campus Café Software, with the goal of positioning them as an expert and resource for relevant topics in higher education.
Heather Korpi 