AWARD-WINNING REBRAND

Co-led a team of writers and designers through an in-house rebrand for Gordon College, which won an “American In-House Design Award” from Graphic Design USA in 2023. Our goal with this project was to reposition the college to meet the changing demands of new generations of students with a new logo, tagline, visual elements and messaging overhaul using the StoryBrand framework.

BRAND RELAUNCH ANNOUNCEMENT

Launch article

Launch video
Social media coverage

NEW BRAND ASSETS

Website homepage

Brand standards
Lookbook