I write and manage content on owned platforms with established audiences, with the primary goals of engagement, retention and loyalty.
MAGAZINE
Manage the twice-annual publication for Gordon College, STILLPOINT magazine (circulation: 17,000), including content strategy, project management and content development. The goal is to engage alumni, parents, donors and education partners by providing a mix of institutional updates and enriching academic and spiritual content.
Sample issues
“In Opposition or Inseparable?”
Fourteen experts comment on the role of faith in critical areas of life and work—from climate change to technological advancements, mental health, cultural intelligence and many spaces in between.
“Curious Minds, Compassionate Hearts”
How is media affecting the people we will become? What can a country at war teach the rest of the world? What can we learn from the “dark side” of leadership? Journey through the questions driving the lives and work of a dozen individuals.
“Transformation on the Trail”
A deep dive into the history of a transformational outdoor education program, beginning in 1970 with 16 participants from Harlem, New York, in the wake of the Black Power movement, to now having reached thousands of people across five continents with influence and ingenuity.
“Difference Makers”
Stories of individuals who promote peace and care for the hurting: a war survivor who founded a peace study center, a peace advocate in South Sudan, a VP at CURE International, a local police officer who uses his time off to serve in Bangladesh.
BLOG
Manage The Bell blog (5,000+ monthly visitors) for Gordon College, including regularly writing news, announcement, lifestyle and human interest stories; planning and sourcing thought-leadership pieces from SMEs; and covering events featuring leaders from Lahey Health, VMWare, The Hershey Company and Starbucks as well as Tim Tebow.
Sample posts
“When we see beauty and opportunity in [our] differences, Ketcham says, we will spend less time in judgment and more time attending . . . to the pressing issues all around us: creation care; political, social, ethnic, racial, and family divisions; lack of food, shelter, and safety for vulnerable individuals.”
$250k grant announcement for unity initiative →
“At the start of the school year, just two of the 22 first-graders in Rebekah Dostie’s classroom at Noah Webster MicroSociety Magnet School in Connecticut were at grade level. The other 20 students had yet to learn to read, count or write—the standard knowledge level for their peers around the country.”
$20k award recipient spotlight→
ORGANIC SOCIAL MEDIA
Establish content themes and goals for organic social media platforms for Gordon College (50k+ aggregate followers).
Sample campaign
Developed concepts and wrote scripts for a new video series, “Open Mike,” to introduce the college’s new president in a relatable, personable way. The goal was to develop early trust within the community.
Heather Korpi 